Advertising Effectiveness and the Future Funding of Broadcasting

Westminster Media Forum consultation seminar (All day, 14th December 2005, at Lewis Media Centre, Millbank Tower, Millbank, London SW1).

The focus for the seminar is the way commercial television will be paid for in the future. Organised in liaison with officials at Ofcom, it is structured and scheduled to feed into the regulator ’s important consultation on these issues and to provide a timely update for interested Parliamentarians and government officials.

The Ofcom officials most closely involved in the consultation are due to be present throughout this Westminster Media Forum seminar.

The output will be a comprehensive printed record of the proceedings. This will be published as a bound briefing document for Ofcom officials, members of the Culture, Media and Sport Committee, other Parliamentarians with a special interest in this area, Ministers and departmental officials - and made available more widely. All delegates will have an opportunity to contribute to the publication and will receive free PDF versions.

The seminar is made possible through support from Channel 4 and ITV.

Issues being examined include:

• Spot advertising ’s future as the leading revenue generator for commercial television;
• How product placement, advertiser funded programming, interactive ads and tele-shopping will fit into the revenue mix;
• Intensifying platform competition from games, PVRs and mobile;
• Implications for the consumer-citizen: quality, ethical issues and the danger of alienation;
• Ideas on how new forms of funding can be made to work commercially and editorially; and
• Future directions for policy and regulation.

Confirmed speakers include: Tess Alps, Chairman, PHD Group; Simon Andrews, co-founder, Big Picture; Graeme Atkinson, Director, The Big Film Group; Nick Bampton, MD, Viacom Brand Solutions; Andy Barnes, Sales Director, Channel 4; Professor Patrick Barwise, Professor of Management and Marketing, London Business School; Edward Boddington, CEO, Harvest Media Group Limited; David Charlesworth, Head of Sponsorship, Channel 4; Martin Hart, Head of Commercial Policy, Content & Standards, Ofcom; Gary Knight, Head of Sponsorship, ITV; Nick Manning, CEO, OMD; Andrew McIntosh, Research Director, ids; Fred Perkins, Founder and Chairman, Information TV; Simon Pitts, Controller of Regulatory Affairs, ITV; Michael Ridley, Partner, DLA Piper Rudnick Gray Cary UK LLP; Justin Sampson, Chairman, Thinkbox; and Simon Terrington, founding director, Human Capital.  The morning of this full-day seminar is chaired by Lord Lipsey.  Further senior participants are being approached or are checking diaries.

Booking arrangements

To book places just reply to this email or make a credit card booking by phone (01276 489144—please note our new contact details below). This will be taken as a confirmed booking and will be subject to our terms and conditions. 

  Options and charges are as follows:

• Full-day places at Advertising Effectiveness and the Future Funding of Broadcasting including light lunch, refreshments and a PDF copy of the publication are £360 plus VAT (£423.00);
• Half-day places including light lunch,  refreshments and a PDF copy of the publication are £200 plus VAT (£235.00);
• Representatives from small charities or those in a similar position can apply at the time of booking for a concessionary rate of £90 plus VAT (£105.75), Half-day £50 plus VAT (£58.75);
• Copies of the briefing publication including all speeches, full transcripts of the question and comment sessions, and further articles from interested parties are £85 plus postage and packing (Concessionary rate: £20 + P&P).

Complimentary places at the seminar including copies of the publication go to parliamentarians, government officials and regulatory staff, and to representatives of major media outlets reporting on the event. 

Westminster Media Forum

Connaught House

22/24 Guildford Road

Bagshot,

Surrey

GU19 5JN

Direct line: 01276 489144

Direct fax:  01276 489231

Mobile: 07984 870690

www.westminstermediaforum.co.uk

The core sponsors of the Westminster Media Forum are: the British Broadcasting Corporation, Clifford Chance, ISBA—the Voice of British Advertisers, KPMG and ntl.